Services
Brand Development
Essentials Brand Package – $12,995
Each component of this package has been carefully crafted to provide immediate, actionable value. We deliver concrete assets, analyses, and strategies that can be implemented right away. This comprehensive approach saves time and resources while ensuring professional-quality branding that can compete effectively in the market.
Brand Audit and Market Analysis
– Comprehensive SWOT analysis
– Detailed competitor analysis report
– Market opportunity identification report
Brand Naming
– Custom brand name creation
– Trademark and domain availability report
– Name selection rationale document
Brand Positioning
– Target audience persona development (2-3 personas)
– Unique value proposition statement
– Brand positioning statement
Brand Identity Creation
– Strategic Logo design
– Color palette selection with RGB, CMYK, and Pantone codes
– Typography selection (primary and secondary fonts)
– Visual identity application (business cards, letterhead, etc.)
Brand Archetype and Personality
– Brand archetype identification and explanation
– Brand personality traits definition
– Emotional connection strategy
Brand Tone and Voice
– Comprehensive brand voice guide
– Writing style guidelines
– Communication dos and don’ts cheat sheet
Brand Messaging Framework
– Key messaging points for different audience segments
– Tagline (3 options with final selection)
– Brand story
– Elevator pitch
– Brand manifesto/mission statement
Brand Style Guide
– Comprehensive digital brand book including:
– Logo usage rules and specifications
– Color application guidelines
– Typography hierarchy and usage
– Imagery and photography style guide
– Iconography and graphic elements
– Digital asset templates (social media profiles, email signatures)
Brand Protection Strategies
– Trademark registration recommendations
– Copyright considerations report
– Brand asset management plan
Brand Launch Strategy
– Launch timeline and milestone plan
– Stakeholder communication plan
– Launch event concept proposals
– Post-launch evaluation framework
Advanced Brand Package – $24,995
(This package includes all items from the Essentials Brand Package, plus the following additional features:)
Brand Ambassador Program
– Employee branding guidelines
– Brand ambassador selection criteria
– Training program outline
– Incentive structure recommendations
Crisis Communication Planning
– Crisis response team structure
– Communication flow chart
– Pre-approved message templates for common scenarios
– Social media crisis management protocol
Brand Equity Measurement
– Key Performance Indicators (KPIs) setup
– Brand equity measurement metrics selection
– Initial brand performance report template
Sustainable Branding Practices
– Sustainability integration plan
– Corporate social responsibility (CSR) initiative recommendations
– Sustainable branding communication guidelines
Digital Brand Adaptation
– Digital platform brand consistency guide
– Recommendations for adapting brand elements for emerging technologies (AR, VR, voice assistants)
Premium Brand Experience Package – $44,995
One year of brand performance monitoring and quarterly strategy adjustments
– Social Media Brand Kit
(Includes all items from the Advanced Brand Package, plus the following enhancements:)
INTENSIVE 2 DAY BRANDING WORKSHOP (up to 5 participants)
Introduction to Branding Fundamentals
– Understanding the importance of branding
– Brand definition and its role in business success
– Branding principles and best practices
Brand Audit and Competitive Analysis
– Conducting a comprehensive SWOT analysis
– Evaluating the current brand positioning
– Identifying strengths, weaknesses, opportunities, and threats
– Analyzing competitor brands and their market positioning
Target Audience Identification and Persona Development
– Defining the ideal customer profile
– Creating detailed buyer personas
– Understanding target audience behavior, pain points, and preferences
Brand Positioning and Value Proposition
– Crafting a unique value proposition
– Developing a compelling brand positioning statement
– Aligning the brand with target audience needs and desires
Brand Identity Creation
– Designing a strategic logo and visual identity
– Selecting brand colors, typography, and imagery
– Establishing brand visual guidelines and applications
Day 2:
Brand Archetype and Personality
– Identifying the brand’s core archetype
– Defining the brand’s personality traits
– Establishing an emotional connection with the target audience
Brand Messaging Framework
– Developing key brand messages for different audience segments
– Crafting an impactful tagline and brand story
– Defining the brand’s mission, vision, and values
Brand Voice and Tone Guidelines
– Establishing the brand’s unique tone of voice
– Creating writing style guidelines and communication standards
– Ensuring brand consistency across all touchpoints
Brand Style Guide Development
– Compiling a comprehensive digital brand book
– Defining logo usage rules and specifications
– Providing guidelines for color, typography, imagery, and more
Digital Brand Adaptation and Touchpoints
– Ensuring brand consistency across digital platforms
– Optimizing brand elements for various digital mediums
– Exploring emerging technologies (AR, VR, voice assistants)
Brand Launch Planning and Marketing Strategies
– Developing a strategic brand launch plan
– Crafting effective marketing campaigns and communication
– Establishing metrics for brand performance measurement
Brand Management
Core Brand Management Package: $3,500 per month
Social Media Management
– Content creation and scheduling for 3 platforms (Facebook, Instagram, LinkedIn)
– 5 posts per week per platform (a mix of text, images, and videos)
– Scheduling and publishing of content
– Community engagement
– Respond to comments and messages within 1 business day
– Identify and engage with relevant influencers and industry leaders
– Monthly performance reporting
– Audience growth, engagement metrics, content performance analysis
Email Marketing
– Monthly newsletter design and distribution
– 1 newsletter per month, up to 500 subscribers
– Template design, content creation, and distribution
– Subscriber list management
– List growth, segmentation, and maintenance
– Performance analytics
– Open rates, click-through rates, unsubscribe monitoring
Website Maintenance
– Regular updates and security checks
– Bi-weekly content updates, plugin/software updates
– Ongoing website security monitoring and backups
– Basic SEO optimization
– Keyword research, on-page optimization, metadata management
– Monthly traffic analysis
– Website analytics reporting, insights, and recommendations
Brand Consistency Monitoring
– Quarterly brand audit
– Review of brand guidelines application across all touchpoints
– Brand guideline compliance checks
– Ensure consistent use of logo, colors, typography, imagery, etc.
Content Creation
– 2 blog posts per month
– Research, writing, and optimization for SEO
– Graphic design for social media and email marketing
– 10 custom graphics per month for posts, newsletters, etc.